According to what the Wikipedia says Twitter is “a free social networking and micro-blogging service that enables its users to send and read messages known as tweets. Tweets are text-based posts of up to 140 characters displayed on the author’s profile page and delivered to the author’s subscribers who are known as followers.”
It was created in 2006 by Jack Dorsey and since then has gained more and more popularity and it is ranked as one of the 50 most popular websites worldwide by Alexa’s web traffic analysis. It is also called the “SMS of Internet”.
But Twitter is much more than a social network. These days, Twitter is a very profitable concept for a business, for example. As Bridget Wright says “To follow a company, any company on Twitter is not difficult to do at all. As a matter of fact, companies want and encourage other Twitterers to follow them. There is no other more creative way to gain organic followers or those who are genuinely interested in your business or product.” Companies offer deals and discounts through Twitter and even if they do not sell their products the first time; they have already set up connections with potential buyers.
- Twitter. Wikipedia, the Free Encyclopedia. http://en.wikipedia.org/wiki/Twitter
- The Twitter Phenomenon: Connect with Social Networking Before It’s Too Late!. http://www.corporate-eye.com/blog/2008/12/the-twitter-phenomenon-connect-with-social-networking-before-its-too-late/